THE VOX POP COLLECTIVE
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about us

We can help you with every element of what it takes to create an interesting and professional podcast -- from recording, to editing and publishing. Whether you're an expert podcaster who just needs an experienced editor or producer, or a novice who needs help with it all, we can partner with you to produce great content that sings to your audience. 

THE PARTNERS

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Loretta Williams
Loretta is the managing editor of The VPC, and a veteran public radio and podcasting professional with not one, but two Peabody Awards and a Columbia Silver Baton for good measure. She has more than 40 years of experience in audio narrative storytelling (not to mention book editing). Loretta was formerly a supervising editor at NPR's Arts and Information Unit, where she was in charge of the coverage of books, religion, television and film. 

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Alexandra (Sasa) Woodruff
Sasa (it's a Slovakian name, pronounced Sah-shah) is a consulting partner of The VPC and news director of Boise State Public Radio. She previously was a producer for the public radio program Marketplace and a show editor at NPR. She has two decades of experience in long-form audio storytelling and has worked on several podcasts, including the popular Bruce Lee Podcast. 

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Nova Safo
Nova is the executive producer of The VPC,  and an award-winning veteran of public broadcasting and multimedia journalism. He most recently was in charge of coverage of 16 states for the international news wire service Agence France-Presse (AFP), and worked with both Sasa and Loretta at NPR and Marketplace. Nova created the podcast CultureCast and previously reported and produced for Marketplace, NPR, CNN, and Yahoo! News, among others. 

We also work with a number of other producers, assistant producers and freelancers. 

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